Question

1 - the organizations external environment

learning objective: correlate the components of the external business environment and their impact on organizational behavior.

zahir is the marketing manager for a large hotel chain and has observed an increase in traveler preference for not having sheets or towels changed daily.

what type of force is zahir observing?

a.) technological forces
b.) economic forces
c.) sociocultural forces
d.) government and political forces

Explanation:

Analyze the scenario

Using the External Environment and PESTLE Analysis knowledge points

The scenario describes Zahir, a marketing manager for a hotel chain, observing a change in traveler preferences: guests increasingly prefer not to have their sheets or towels changed daily. This shift represents a change in consumer values, attitudes, and behaviors, particularly regarding environmental sustainability and conservation.

Classify the environmental force

Using the External Environment and PESTLE Analysis knowledge points

• Technological forces relate to innovations, R&D, and automation.
• Economic forces involve macroeconomic factors like inflation, interest rates, and economic growth.
• Sociocultural forces encompass societal values, lifestyles, cultural shifts, and consumer preferences.
• Government and political forces involve laws, regulations, and political stability.

A shift in traveler preference toward eco-friendly practices is a cultural and lifestyle trend, which directly falls under sociocultural forces.

Answer:

• a.) Technological forces
• b.) Economic forces
• c.) Sociocultural forces (Correct answer)
• d.) Government and political forces