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mm6173 - 3: 2025 - sep - 10wk - mm: international business m
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__ analytics refers to the use of relatively simple statistical techniques to describe what is contained in a dataset.
a. descriptive
b. subscriptive
c. intuitive
d. prescriptive
e. predictive

Explanation:

Descriptive analytics uses simple statistical methods like mean, median, mode, and frequency distributions to summarize and describe data characteristics within a dataset. Other options like subscriptive is not a recognized analytics - related term, intuitive is not a formal analytics type, prescriptive analytics focuses on suggesting actions, and predictive analytics uses models to forecast future events.

Answer:

A. descriptive