Question

1. marketing information obtained from trade publications for use by a business is considered

a. a trademark
b. internal information
c. secondary data
d. primary data

Explanation:

• A. Trademark: A trademark is a symbol, word, or phrase used to identify a business's goods or services, not marketing information from trade publications.
• B. Internal information: Internal information comes from within the business (e.g., sales reports, customer databases), not from external trade publications.
• C. Secondary data: Secondary data is information that has already been collected by others (such as trade publications, government reports, etc.). Marketing information from trade publications fits this definition.
• D. Primary data: Primary data is collected directly by the business (e.g., through surveys, interviews). Since the information here is from trade publications (not collected by the business itself), it is not primary data.

Answer:

C. secondary data