QUESTION IMAGE
Question
decision point: your international organizational structure
youve determined that india presents the greatest potential for your solar kits. now its time to decide the best approach for launching your solar kits internationally.
you recognize that there are different types of organizational strategies available to you to introduce your solar kits in india. you want to go slowly and enter this new market with minimal risk and expense.
of the following, which approach will you use?
select an option from the choices below and click submit.
foreign direct investment
independent agent
strategic alliance
licensing arrangement
To enter a new market (India for solar kits) with minimal risk and expense, an independent agent is a good choice. Independent agents act as intermediaries, allowing a company to test the market with low investment and risk (they handle local market knowledge, distribution, etc. without the company needing to fully establish local operations). Foreign direct investment has high costs/risk, strategic alliances involve partnerships (more commitment), and licensing requires sharing intellectual property/has its own risks. So the independent agent approach aligns with the goal of slow entry, low risk/expense.
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B. Independent agent (assuming the options are labeled with letters; if not, the option "Independent agent" is the correct choice as per the reasoning above)