Question

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. facts you collected from professional journal articles. demographic data you obtained from the government. a marketing survey you posted on facebook. information collected from your company focus group.

Explanation:

To solve this, we first recall the definitions:

• Primary data: Collected directly by the researcher (e.g., surveys, focus groups, self - conducted research).
• Secondary data: Collected by others (e.g., journal articles, government data, existing company reports).

1. "Facts you collected from professional journal articles"

Journal articles are created by other researchers/organizations. So this is Secondary data.

2. "Demographic data you obtained from the government"

Government data is collected by the government (not by you for this specific research). So this is Secondary data.

3. "A marketing survey you posted on Facebook"

You are the one who designed and distributed the survey to collect data. So this is Primary data.

4. "Information collected from your company focus group"

A focus group organized by you to gather data means you collected it directly. So this is Primary data.

Final Categorization:

• Primary:
• A marketing survey you posted on Facebook
• Information collected from your company focus group
• Secondary:
• Facts you collected from professional journal articles
• Demographic data you obtained from the government

If we were to present this in a table (as the problem may expect a drag - and - drop style answer organized):

Primary	Secondary
Information collected from your company focus group	Demographic data you obtained from the government

(Note: If the original problem was a drag - and - drop, the above shows which items go to which category.)

Answer:

To solve this, we first recall the definitions:

• Primary data: Collected directly by the researcher (e.g., surveys, focus groups, self - conducted research).
• Secondary data: Collected by others (e.g., journal articles, government data, existing company reports).

1. "Facts you collected from professional journal articles"

Journal articles are created by other researchers/organizations. So this is Secondary data.

2. "Demographic data you obtained from the government"

Government data is collected by the government (not by you for this specific research). So this is Secondary data.

3. "A marketing survey you posted on Facebook"

You are the one who designed and distributed the survey to collect data. So this is Primary data.

4. "Information collected from your company focus group"

A focus group organized by you to gather data means you collected it directly. So this is Primary data.

Final Categorization:

• Primary:
• A marketing survey you posted on Facebook
• Information collected from your company focus group
• Secondary:
• Facts you collected from professional journal articles
• Demographic data you obtained from the government

If we were to present this in a table (as the problem may expect a drag - and - drop style answer organized):

Primary	Secondary
Information collected from your company focus group	Demographic data you obtained from the government

(Note: If the original problem was a drag - and - drop, the above shows which items go to which category.)