Question

in the context of developing a marketing strategy, once youve identified your target market, your next step is to: a. anticipate changes that take place in the external environment. b. respond to variables that affect the external environment. c. divide the market into groups of people who have similar characteristics. d. determine how you can best use marketing tools to reach your target market.

Explanation:

Once the target market is identified, the next logical step in developing a marketing strategy is to figure out the optimal way to utilize marketing tools (such as advertising, promotions, etc.) to effectively reach that specific target market. Option A and B are more about environmental analysis which is often done before or alongside market identification. Option C (dividing the market) is part of the process to identify the target market, not the next step after identification.

Answer:

D. determine how you can best use marketing tools to reach your target market.