Question

which two persuasive appeals are used in this ad?
you cant escape germs.
but studies show that katharos protects better than the leading hand sanitizer.
katharos
ethos (character)
logos (reason)
pathos (emotion)

Explanation:

• Logos (reason): The ad presents a fact - "studies show that Katharos protects better than the leading hand sanitizer". This is an appeal to logic as it uses evidence (studies) to support the claim about the product's effectiveness.
• Pathos (emotion): The statement "You can't escape germs" is designed to evoke a sense of fear or concern in the viewer. It plays on the emotion of worry about being exposed to germs, which is an emotional appeal.

Answer:

logos (reason), pathos (emotion)