Question

which two persuasive appeals are used in this ad? 75% of americans have some form of gum disease. most dont even know it. healthy gum gingivitis periodontitis protect yourself with biofan clinical - strength mouthwash. ethos (character) logos (reason) pathos (emotion)

Explanation:

• Logos (reason): The ad presents a statistic ("75% of Americans have some form of gum disease") which is a factual - based appeal. Statistics are a form of logical persuasion as they provide data - driven evidence.
• Pathos (emotion): The mention that "most don't even know it" can evoke a sense of fear or concern in the viewer. The visual images of healthy gum vs. gum diseases (gingivitis, periodontitis) also play on the viewer's emotions by showing the negative consequences of not taking care of gum health.

Answer:

logos (reason), pathos (emotion)