Question

which rhetorical appeal is primarily used in this ad?
certified heart healthy by
the american heart association
classic canteen
healthy pick soup
ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses the American Heart Association's certification. This appeals to ethos as it relies on the authority and credibility of the association (a character - based appeal) to convince consumers of the soup's heart - healthy nature.

Answer:

ethos (character)