Question

which is the persuasive appeal used in this ad? ashton-baker credit union protecting your money since 1902. ethos (character) logos (reason) pathos (emotion)

Explanation:

Ethos is an appeal based on the credibility or character of the speaker or entity. In this ad, the credit union mentions "since 1902," which is a way of establishing its long - standing history and reliability (character). Logos is an appeal to reason (e.g., facts and data), and pathos is an appeal to emotion. There is no logical argument (logos) presented here like statistics on money protection, and no emotional imagery (pathos) like a sad story about losing money.

Answer:

ethos (character)