Question

which is the main persuasive appeal used in this ad?
make every moment count.
moment rice
ethos (character) logos (reason)
pathos (emotion)

Explanation:

The ad shows a warm interaction between two people and the slogan "Make every moment count". Pathos appeals to emotions. This ad evokes feelings of warmth, connection, and the value of shared moments, which is characteristic of pathos. Ethos would rely on credibility (like an expert endorsing), and logos on logic (like facts about the product). Here, the emotional scene and message point to pathos.

Answer:

pathos (emotion)