Question

which is the main persuasive appeal used in this ad?
dont let bad breath hold you back.
tantip breath mints
ethos (character) logos (reason)
pathos (emotion)

Explanation:

The ad uses the phrase "DON'T LET BAD BREATH HOLD YOU BACK" which is likely to evoke feelings of embarrassment or social anxiety (emotions) related to bad breath. The visual of a person covering their mouth also reinforces an emotional response. Ethos (character) would involve credibility (like a dentist endorsement), and logos (reason) would involve facts (like ingredients). Since the ad focuses on an emotional reaction (fear of social judgment due to bad breath), pathos (emotion) is the main appeal.

Answer:

pathos (emotion)