Question

which is the main persuasive appeal used in this ad?
ashton-baker
credit union
protecting your money
since 1902.
ethos (character) logos (reason)
pathos (emotion)

Explanation:

Ethos is an appeal based on the credibility or character of the speaker or brand. Here, the ad mentions "since 1902," which implies a long - standing and trustworthy institution. The grand architectural image also conveys a sense of stability and reliability, reinforcing the brand's character. Logos is an appeal to reason, which is not the main focus here as there are no facts, figures, or logical arguments presented. Pathos is an appeal to emotion, and while the grandeur might evoke some emotion, the emphasis on the long - standing history ("since 1902") and the name "Credit Union" (which often connotes trust) points more towards ethos.

Answer:

ethos (character)