Question

which of the following indicates all of the elements of the promotional mix?
a personal selling, advertising, publicity, sales promotion
b advertising, publicity, price, product
c advertising, publicity, public relations, price
d personal selling, advertising, price, product

Explanation:

The promotional mix consists of elements used for promotion: personal selling, advertising, publicity, and sales promotion. Option A lists these. Other options include non - promotional mix elements (like price, product) or incorrect combinations.

Answer:

A. personal selling, advertising, publicity, sales promotion