Question

is when established brands from different companies join forces to market the same product.
a. brand extension
b. line extension
c. cobranding
d. licensing

Explanation:

Cobranding is when two or more established brands from different companies collaborate to market a product. Brand extension is when a company uses an existing brand name for a new product in a different category. Line extension is when a company adds new items in the same product category under an existing brand. Licensing is when one company (licensor) allows another company (licensee) to use its intellectual property (like a brand name) for a fee. Since the question describes brands from different companies joining forces to market a product, cobranding (option C) is the correct answer.

Answer:

C. Cobranding