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Question
when your child is sick, nothing else matters. rorlex childrens cold and flu can help. ethos (character) logos (reason) pathos (emotion)
The advertisement uses an emotional appeal. It shows a child who is sick and the text emphasizes the emotional state of a parent when their child is unwell ("WHEN YOUR CHILD IS SICK, NOTHING ELSE MATTERS"). This is designed to evoke feelings of concern and empathy in the viewer, which is characteristic of pathos (emotion) in rhetorical devices. Logos (reason) would involve presenting facts, data, or logical arguments (e.g., "this medicine reduces fever by X% in Y minutes"). Ethos (character) would focus on building credibility (e.g., "recommended by 9 out of 10 pediatricians").
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pathos (emotion)