Question

what is the purpose of comparison shopping?
○ ensuring you are not buying out of emotion
○ attempting to find the best deal on a product
○ determining whether you truly need a product
○ reading reviews to make sure a product is good

Explanation:

Comparison shopping involves looking at different options to get the best price. Reading reviews (about quality), determining need (utility), and avoiding emotional buying (rationality) are part of the process but the core purpose is getting the best deal.

Answer:

attempting to find the best deal on a product