Question

for starbucks in china...
they created a series of \starbucks now\ stores - smaller, pickup - focused outlets built for mobile - first consumers in dense urban areas.
which approach did they take?
straight extension
promotion adaptation
dual adaptation
product adaptation
product innovation

Explanation:

Product adaptation involves modifying an existing product to meet local market needs. Here, Starbucks created "Starbucks Now" stores (a modified product form) for mobile - first consumers in dense urban areas in China. Straight extension is selling the product as is. Promotion adaptation would focus on changing promotion. Dual adaptation involves both product and promotion change. Product innovation would be creating a全新 product, not just modifying an existing store format.

Answer:

product adaptation