Question

sls 5 promotion
question
approval of a product, service, or idea made by a well - known individual or organization speaking on behalf of the advertiser is known as
a promotion.
b an endorsement.
c publicity.
d a sponsorship.

Explanation:

To solve this, we analyze each option:

• Option A: "promotion" is a broader term for marketing communication, not specific to approval by a well - known entity.
• Option B: "an endorsement" is defined as the approval of a product, service, or idea by a well - known individual or organization speaking on behalf of the advertiser, which matches the description.
• Option C: "publicity" refers to generating media attention, not an approval by a known entity.
• Option D: "a sponsorship" involves providing financial support, not an approval of a product/service/idea.

Answer:

B. an endorsement