Question

question 7
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trade promotion is:
select one:
a. sponsorship
b. a consumer coupon
c. public relations
d. incentives to channel partners

Explanation:

Trade promotion refers to marketing activities aimed at motivating intermediaries (channel partners like retailers, distributors) to promote or sell a product. Sponsorship (a) is a brand association with events/entities; consumer coupons (b) target end consumers directly; public relations (c) builds brand reputation. Only option d aligns with the definition of trade promotion.

Answer:

d. Incentives to channel partners