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question 15 0.5 pts according to behavioristic segmentation, which group that does support you (keep that in mind) is the one that actually requires the least amount of advertising and promotion? trial/rejectors repertoire semisole discount sole
Behavioristic Segmentation classifies consumers based on their behavior. Sole customers are loyal and already have a strong connection with the brand. They are less likely to be influenced by advertising as they have a high level of brand loyalty. Repertoire customers may switch between brands, trial/rejectors are new and may need more persuasion, semisole may not be fully committed, and discount customers are mainly price - driven.
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