Question

question 11
many charities use advertisements that have a strong emotional component to encourage people to donate. what type of persuasion is this?
a high road persuasion
b central route persuasion
c low road persuasion
d peripheral route persuasion
0.21 points

Explanation:

The peripheral route to persuasion involves using cues like emotions (e.g., in charity ads) rather than detailed arguments. The central route uses logical arguments. High - road and low - road are not standard terms in this theory.

Answer:

D. Peripheral route persuasion