Question

question 11 of 16
how are product/service management and promotion related?
select an answer from the options below.
a both deal with research and industry trends
b both deal with distribution and communication
c both deal with branding and messaging
d both deal with research and customer satisfaction

Explanation:

To determine the relationship between product/service management and promotion, we analyze each option:

• Option A: Industry trends research is more for strategic planning, not a core overlap of both.
• Option B: Distribution is more for product management's supply chain, not a key overlap with promotion (which focuses on communication).
• Option C: Branding and messaging are central to promotion (to market the product/service) and also part of product/service management (to position the offering), so this is a key overlap.
• Option D: Customer satisfaction is more product/service management - focused, not a main focus of promotion.

Answer:

C. both deal with branding and messaging