Question

from our outside content...
in holland (and other parts of europe), cool ranch doritos are known as cool american doritos. this is a form of...
promotion adaptation
product adaptation
straight extension
product innovation
dual adaptation

Explanation:

Product adaptation involves modifying a product to meet the specific needs or preferences of a particular market. In this case, changing the name "Cool Ranch Doritos" to "Cool American Doritos" for the European (specifically Holland) market is a form of product adaptation. It is a change made to the product (here, the name which is part of the product's identity) to better suit the target market. Promotion adaptation would focus more on promotional methods (like advertising campaigns), straight extension is selling the product as - is without any changes, product innovation is creating a new product, and dual adaptation would involve both product and promotion changes. Since only the product (name) is changed here, it is product adaptation.

Answer:

product adaptation