Question

one firms marketing channel being used to sell another firms products is known as:
an integrated channel alliance.
a multichannel venture.
cooperative distribution.
a strategic channel alliance.
dual distribution.
33 multiple choice 2.5 points
the distribution intensity associated with products such as dell personal computers is known as:
selective distribution.
concentrated distribution.
extensive distribution.
exclusive distribution.
intensive distribution.
34 multiple choice 2.5 points
logistics is most closely related to which element of the marketing mix?
product
price
promotion
place

Explanation:

• For the first question: A strategic channel alliance refers to one firm using another's marketing channel to sell products.
• For the second question: Dell uses selective distribution (selling through chosen retailers/resellers, not all).
• For the third question: Logistics (distribution, storage) aligns with the "place" element of the marketing mix (where/how products reach customers).

Answer:

1. a strategic channel alliance.
2. selective distribution.
3. place.