Question

match the marketing plan element to its description. define the target market strategies and tactics budget executive summary and business description delivery plan situation analysis offer or message the marketing mix an overview and summary of the marketing plan. it should cover what is going to be discussed in greater detail later in the plan details a companys marketing efforts and the factors that sway marketing strategies details who the target market is and its specific characteristics outlines how the products and services will be sold and delivered to customers discusses a companys four ps: product, price, place, and promotion in - depth discusses the approaches a company plans to use and the actions that need to occur during the execution details an offer or message a company is sending to customers outlines how much a company has to spend on marketing costs and how it plans on spending the money

Explanation:

• "Define the target market" clearly corresponds to the description about detailing the target market and its characteristics.
• "Strategies and tactics" match the description of discussing approaches and actions during execution.
• "Budget" aligns with the outline of marketing costs and spending plans.
• "Executive summary and business description" fit the overview and summary of the marketing plan.
• "Delivery plan" correspond to how products/services will be sold/delivered.
• "Situation analysis" match detailing marketing efforts and swaying factors.
• "Offer or message" align with details of the offer/message sent to customers.
• "The marketing mix" correspond to in - depth discussion of the four Ps.

Answer:

• Define the target market: Details who the target market is and its specific characteristics
• Strategies and tactics: Discusses the approaches a company plans to use and the actions that need to occur during the execution
• Budget: Outlines how much a company has to spend on marketing costs and how it plans on spending the money
• Executive summary and business description: An overview and summary of the marketing plan. It should cover what is going to be discussed in greater detail later in the plan
• Delivery plan: Outlines how the products and services will be sold and delivered to customers
• Situation analysis: Details a company’s marketing efforts and the factors that sway marketing strategies
• Offer or message: Details an offer or message a company is sending to customers
• The marketing mix: Discusses a company’s four Ps: product, price, place, and promotion in - depth