Question

the higher consumers are within the hierarchy of healthcare needs, the more likely they will demand
emergency care
elective services
primary care
public health
38 multiple choice 1 point
an approach to marketing in which promotions are customized to the needs of market segments is
target marketing
mass marketing
micromarketing
none of the above

Explanation:

• For the first question:
• Emergency care is often a lower - level, urgent need.
• Primary care is basic and foundational.
• Public health is more about population - level health.
• Elective services (like cosmetic surgeries, some non - urgent elective procedures) are more likely to be demanded as consumers move up the hierarchy of healthcare needs (after basic survival and health maintenance needs are met).
• For the second question:
• Mass marketing is a "one - size - fits - all" approach, not customized.
• Micromarketing is very specific (e.g., to an individual or a very small group).
• Target marketing involves customizing promotions to the needs of market segments (groups of consumers with similar characteristics).

Answer:

1. elective services
2. target marketing