Question

evaluating the power of mass media and social media
pre - test complete
1 2 3 4 5 6 7 8 9 10
examine the public service ad.
which type of appeal is used in this public service ad?
dont wait.
communicate.
make your emergency plan today.
□ emotional appeal
□ ethical appeal
□ logical appeal
□ proactive appeal

Explanation:

The public service ad shows a family (including a dog) in a pleasant setting and a flooded house, aiming to evoke feelings about safety and family, which is an emotional appeal. Ethical appeal relates to morality/credibility, logical to facts/reasoning, and "proactive appeal" isn't a standard rhetorical appeal. So the ad uses emotional appeal.

Answer:

A. emotional appeal (assuming the first option is "emotional appeal" as per the options given)