Question

cls 5 promotion
question 59
which of the following generally has a higher cost per customer than other methods of promoting a product or service?
a sales promotion
b advertising
c personal selling
d publicity

Explanation:

To determine the answer, we analyze the cost - per - customer of each promotion method:

1. Sales Promotion: It includes activities like coupons, contests, etc. These are often designed to reach a large number of customers at a relatively low cost per customer as they can be distributed widely and target broad audiences.
2. Advertising: Through mediums like TV, radio, or online ads, it can reach a vast number of potential customers. The cost is spread over a large audience, so the cost per customer is usually lower compared to some other methods.
3. Personal Selling: This involves one - on - one interaction between a salesperson and a customer. The time and resources spent on training salespeople, as well as the time dedicated to each individual customer interaction, make it so that the cost per customer is generally higher. Since it's a more personalized and labor - intensive approach, the cost is not spread over a large number of customers like in advertising or sales promotion.
4. Publicity: It often relies on media coverage or word - of - mouth. It can reach a large audience with relatively low costs as it may not require direct payment for the exposure in the same way as advertising or personal selling.

Answer:

C. personal selling