Question

______ appeal to the audience’s needs, desires and wants.
a. logical appeals
b. emotional appeals
c. credibility appeals
d. selective appeals

Explanation:

To determine the correct answer, we analyze each option:

• Option a (Logical appeals): Focus on reasoning and evidence, not directly on audience needs/desires.
• Option b (Emotional appeals): Aim to connect with the audience's feelings, needs, desires, and wants by evoking emotions.
• Option c (Credibility appeals): Relate to establishing the speaker's trustworthiness, not audience needs.
• Option d (Selective appeals): Not a standard rhetorical appeal type focused on audience needs.

Thus, emotional appeals target audience needs, desires, and wants.

Answer:

b. Emotional appeals