QUESTION IMAGE
Question
in 1992, the justice department and the ftc released guidelines for proposed mergers. the basic theme of the guidelines was that mergers should not be permitted to create or enhance market power.
read the excerpt from the text. why might a firm, through a merger, seek to increase market power?
to come closer to achieving pure competition in its market
to gain more control over prices and total market output
to maintain a strong barrier to entering its market
to force competitors to seek their own mergers
In economics, firms often seek mergers to gain more control over prices and total market output. This is because by increasing market power through a merger, a firm can potentially set higher prices (as it has less competition) and influence the total quantity produced in the market. Options like maintaining a strong barrier to entering its market might be a by - product of increased market power but is not the core reason for seeking a merger in terms of market power. Forcing competitors to seek their own mergers is more of a competitive reaction rather than the direct goal of increasing market power. Coming closer to achieving pure competition in its market is the opposite of what a firm wants when it seeks to increase market power (pure competition implies no market power).
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to gain more control over prices and total market output