Question

when a firms new organic snack line fails during test marketing because shoppers confuse it with an existing candy brand, this illustrates the need for ______________.
improved product positioning and brand differentiation
a deeper product mix
greater cost efficiency in production
expanded distribution intensity
question 33
based on our tour of two brand guides, ________ stressed their authentic and innovative tone means you should vary the pace. - double check your sentences to make sure theyre not all the same length. change the rhythm and break the monotony.
burger king
wendys
carhartt
skittles

Explanation:

• For the first question: Product positioning helps a product stand out in the market, and brand differentiation ensures a brand is distinct from competitors. Since shoppers confused the new organic snack line with an existing candy brand, it shows the firm failed in making its product and brand distinct. A deeper product mix (more product lines), greater cost - efficiency (lower costs), and expanded distribution intensity (more places to buy) do not address the confusion issue.
• For the second question: Burger King's brand guide emphasizes an authentic and innovative tone, which includes varying the pace of communication (e.g., sentence length, rhythm). Wendy's, Carhartt, and Skittles do not have this specific brand - tone emphasis in the context of the described brand - guide tour.

Answer:

1. Improved product positioning and brand differentiation
2. Burger King