Question

when should a salesperson put forth the sales pitch in social media?

• after sufficient rapport has been built and the customer is looking for what you have to sell
• after a prospect follows them back on a social channel
• after the first casual conversation you have with the person in social media
• a month after you follow the prospect on social media

Explanation:

🆕 New Concept Discovered: Social Selling and Relationship Building
Building trust before pitching on social platforms.

Step 1: Understand the nature of social selling

Social media platforms are built for connection, engagement, and relationship-building rather than immediate, cold transactions. Pitching too early (such as right after a follow, a single message, or an arbitrary timeframe like one month) often feels intrusive and leads to rejection.

Step 2: Evaluate the options

• Option 1: "After sufficient rapport has been built and the customer is looking for what you have to sell"

This aligns with best practices. By establishing trust (rapport) first, the prospect becomes receptive. Pitching when they actually have a need ensures the message is relevant and welcome.

• Option 2: "After a prospect follows them back on a social channel"

A follow-back is a very low-level interaction. Pitching immediately after a follow is generally considered spammy.

• Option 3: "After the first casual conversation you have with the person in social media"

One casual conversation is rarely enough to build the trust needed for a business transaction.

• Option 4: "A month after you follow the prospect on social media"

Time elapsed does not equal relationship quality. If no meaningful interaction has occurred, a pitch after a month will still feel cold and unsolicited.

Step 3: Select the best strategy

The most effective and professional time to deliver a sales pitch on social media is when a foundation of trust exists and the prospect has demonstrated a need or interest in your solution.

Answer:

After sufficient rapport has been built and the customer is looking for what you have to sell