Question

in the last step of lewins model of change, ______, role modeling is probably the most powerful way to get others to follow.
○ refreezing
○ changing
○ resistance
○ unfreezing
○ motivation
question 2
1.4 pts
xyz, inc., makes consumer products such as shampoo, conditioner, deodorant, and toothpaste. recently, market research conducted at a university revealed that consumer tastes have changed, and consumers now want their products to come in pastel colors. currently, xyzs products all follow a deep blue packaging scheme. what source of change is this?
○ managerial decisions
○ changing customer preferences
○ human resource problem
○ demographic characteristics
○ manufacturing

Explanation:

Question 1

Lewin's model of change has three steps: unfreezing, changing, and refreezing. The last step is refreezing, where new behaviors are stabilized. Role modeling helps in this stabilization. Other options: "changing" is the middle step, "resistance" and "motivation" are not steps, "unfreezing" is the first step.

The problem states consumer tastes (preferences) have changed regarding product packaging colors. "Changing customer preferences" directly matches this. "Managerial decisions" would be internal decisions, "human resource problem" is about employees, "demographic characteristics" relate to population stats, "manufacturing" is about production—none fit as well as customer preferences changing.

Answer:

A. refreezing

Question 2