Question

which rhetorical appeal is primarily used in this ad? youll never forget the day you had a heart attack. reddox can help it never happen again. ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses the emotional - charged scenario of a heart attack to evoke fear and concern in the viewer. It plays on the emotions associated with a life - threatening event to persuade the audience to use RedDox.

Answer:

pathos (emotion)