Question

which two terms are commonly used to mean a specific promise a company is making about a specific aspect of a product’s performance? (select the best answer.)
brand promise and corporate promise
guarantees and warranties
grades and standards
ftc and fda

Explanation:

To solve this, we analyze each option:

• "Brand promise and corporate promise" are more about the overall brand/corporate identity, not specific product performance promises.
• "Guarantees and warranties" are terms used to denote a company's specific promise about a product's performance (e.g., a warranty for a product's durability, a guarantee of quality).
• "Grades and standards" refer to levels of quality or criteria, not promises from a company about a product.
• "FTC and FDA" are regulatory agencies, not terms for product performance promises.

Answer:

B. Guarantees and warranties