Question

which one of the following is an example of direct distribution?
a. buying an iphone from verizon
b. buying a refrigerator from best buy
c. buying a new pair of shoes from the nike website
d. buying a new pair of shoes at finish line

Explanation:

To determine which is an example of direct distribution, we recall that direct distribution involves a company selling directly to the consumer without intermediaries. Buying from the Nike website is Nike (the producer) selling directly to the customer. Buying from Finish Line (a retailer) or Best Buy (not a shoe - focused retailer for Nike typically) or getting from a friend are not direct from the producer.

Answer:

C. Buying a new pair of shoes from the Nike website