Question

using the consumer products classification system, which of the following is true of the marketing mix factors for a convenience product?
it is generally high priced.
the sellers image is very important.
its number of sales outlets tends to be very few.
it has a long distribution channel.
question 25
0.5 pts
a new - product innovation that is consistent with the values and experiences of potential adopters and attracts new buyers at a relatively rapid rate is said to have high ______.
complexity
observability
transparency
compatibility

Explanation:

• For the first question:
• Convenience products are low - priced (so “It is generally high priced” is wrong).
• They have a large number of sales outlets (so “Its number of sales outlets tends to be very few” is wrong).
• The seller's image is not as crucial as for specialty products (so “The seller's image is very important” is wrong).
• They have long distribution channels to reach many consumers.
• For the second question:
• Complexity refers to how difficult a product is to understand, which is not related to consistency with values.
• Observability is about how easily a product's benefits can be seen, not about consistency.
• Transparency is not the key term here.
• Compatibility means the product is consistent with the values and experiences of adopters, which fits the description.

Answer:

• First question: It has a long distribution channel.
• Second question: compatibility