Question

the term \experiential retail\ applies to spirit halloween because it focuses on:
c) limiting customer interaction to online channels
a) selling products at the lowest possible price
d) offering a wide variety of everyday goods
b) creating a memorable and engaging in - store environment
question 8
what is a major benefit of spirit halloweens pop - up model for landlords?
it requires the landlord to manage the stores inventory
they can sell the property to spirit halloween
they receive a long - term, stable tenant
it generates revenue from an otherwise idle property
question 9
spirit halloweens use of viral memes and fan content on social media is an example of:
radio commercials
print advertising
user - generated marketing

Explanation:

• Experiential retail emphasizes creating an engaging and memorable experience for customers. Option B directly relates to this concept as it focuses on the in - store environment, which is key in experiential retail.
• For the pop - up model benefit for landlords: A pop - up store is a short - term tenant. By having a pop - up (Spirit Halloween), landlords can generate revenue from a property that might otherwise be idle (not rented).
• Regarding the use of viral memes and fan content: User - generated marketing involves using content created by users (fans in this case) for marketing purposes. Viral memes and fan content are examples of user - generated material used for marketing.

Answer:

• First question: B) Creating a memorable and engaging in - store environment
• Second question: It generates revenue from an otherwise idle property
• Third question: User - generated marketing