QUESTION IMAGE
Question
question 25
which of the following is not typically moved through a short distribution channel?
imported womens shoes
heavy - duty construction equipment
pediatric healthcare
manicures and pedicures
Short distribution channels are often used for products that are perishable, expensive, or have a limited market. Heavy - duty construction equipment is a large, expensive item that is typically sold directly from the manufacturer to the end - user (a short channel). Pediatric healthcare (a service) is often provided directly (short channel). Manicures and pedicures (services) are also provided directly. Imported women's shoes, on the other hand, often go through multiple intermediaries (long channel) due to being sourced from overseas and needing to reach a wide market.
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Imported women's shoes