QUESTION IMAGE
Question
project yellow light is holding a contest to get ideas for a texting - while - driving prevention campaign. what would be the best to include to make an ethical appeal to the audience? an excerpt from an interview with a new teen driver statistics about how many people text and drive a clip from an interview with a highway patrol officer information about how to set up a phone to block texts
An ethical appeal (ethos) relies on credibility. A highway patrol officer has authority and expertise in traffic safety, making their words more trustworthy for an ethical appeal. A teen driver (less authority), statistics (logos - logical appeal), and phone - blocking info (practical, not ethical) are less effective for an ethical appeal.
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a clip from an interview with a highway patrol officer