Question

match the information about a company to the correct swot analysis element.
an abundance of customers
a small budget
a strong base of employees
a direct competitor
limited equipment
opportunity
strength
weakness
threat

Explanation:

• An abundance of customers: This is an external positive factor that can be leveraged, so it's an Opportunity.
• A small budget: This is an internal negative aspect, so it's a Weakness.
• A strong base of employees: This is an internal positive aspect, so it's a Strength.
• A direct competitor: This is an external negative factor, so it's a Threat.
• Limited equipment: This is an internal negative aspect, so it's a Weakness.

Answer:

• An abundance of customers: Opportunity
• A small budget: Weakness
• A strong base of employees: Strength
• A direct competitor: Threat
• Limited equipment: Weakness