Question

a marketing team reviews survey results from an organic personal care products company. deciding factors in customer purchases of organic personal care products key appearance ease of use functionality value for price variety of choices percentage (%) first - time customers buying for self repeat customers buying for self first - time customers buying for someone else repeat customers buying for someone else target consumer group which deciding factor is above 20% among all the target consumer groups? a. appearance b. ease of use c. functionality d. variety of choices

Explanation:

Step1: Examine first - time customers buying for self

Check each bar. Appearance is below 20%, functionality is below 20%, value for price is below 20%, variety of choices is below 20%, while ease of use is above 20%.

Step2: Examine repeat customers buying for self

Appearance is below 20%, functionality is below 20%, value for price is below 20%, variety of choices is below 20%, while ease of use is above 20%.

Step3: Examine first - time customers buying for someone else

Appearance is above 20%, ease of use is above 20%, functionality is below 20%, value for price is below 20%, variety of choices is below 20%.

Step4: Examine repeat customers buying for someone else

Appearance is below 20%, functionality is below 20%, value for price is below 20%, variety of choices is above 20%, and ease of use is above 20%. Since ease of use is above 20% for all groups.

Answer:

B. Ease of use