Question

which two persuasive appeals are used in this ad? doctors recommend vernamax more than any other allergy medication. in clinical studies, symptoms were reduced by 50%. ethos (character) logos (reason) pathos (emotion)

Explanation:

• Ethos (Character): La frase "Doctors recommend Vernamax more than any other allergy medication" utiliza la autoridad de los médicos (un grupo de profesionales de la salud) para aumentar la credibilidad del producto, lo que es típico del ethos.
• Logos (Reason): La frase "In clinical studies, symptoms were reduced by 50%" presenta datos (estudios clínicos y un porcentaje) para apoyar la eficacia del medicamento, lo que es un ejemplo de logos, ya que se apela a la razón y a la evidencia.

Answer:

ethos (character), logos (reason)