Question

two grocery stores advertise the same sale on fruit.

• store a advertises its apples as \90% fresh.\
• store b advertises its apples as \10% spoiled.\

even though the statements mean the same thing, customers tend to prefer store a. this difference in preference is best explained by
o the availability heuristic
base rate information
the representativeness heuristic
framing effects

Explanation:

Framing effects occur when people's decisions are influenced by how information is presented. Here, Store A frames apples as "90% fresh" (positive) and Store B as "10% spoiled" (negative). Customers prefer the positive frame. The availability heuristic is about recalling examples easily. Base - rate information is about general probabilities. The representativeness heuristic is about similarity to a prototype. None of these fit as well as framing effects.

Answer:

framing effects