Question

saeed m.z.a. tarabien conducted a study of consumer attitudes toward jordanian food and beverage companies and found that for consumers who value environmental conservation, their likelihood of purchasing a product decreased when their perception of the products risk of causing environmental harm increased. subsequently, other researchers conducted a study of various demographic groups in china, investigating participants intentions to purchase a new piece of furniture, and found that, on average, college students had the lowest perception among all the demographic groups in the study of the environmental risks of the piece of furniture. assuming that the results of tarabiens study are broadly applicable, this finding suggests that ________ which choice most logically completes the text? a) the new piece of furniture is less appealing to college students than other similar products on the market are. b) college students might be more likely than participants in the other demographic groups to purchase the piece of furniture. c) college students likely prioritize other factors over a products environmental sustainability when making purchasing decisions. d) there is not a meaningful difference in the average likelihood of purchasing environmentally friendly products among the demographic groups included in the study.

Explanation:

According to Tarabien's study, consumers who value environmental - conservation are less likely to buy a product if they perceive it as environmentally harmful. College students in the second study had the lowest perception of the environmental risks of the furniture. So, if Tarabien's results are applicable, they are more likely to buy the furniture compared to other demographic groups in the study.

Answer:

B) college students might be more likely than participants in the other demographic groups to purchase the piece of furniture.