Question

read the following original passage and answer the questions
a charity organization presents a campaign to encourage donations for disaster relief. the
campaign highlights the qualifications and experience of the team working on the ground, shows
images of affected families and their struggles, and provides statistics about the number of
people who have been helped so far.

how does the campaign use pathos to persuade potential donors?
a. by showing the qualifications of the team
b. by outlining the goals of the organization
c by presenting statistical data
d. by displaying images of affected families

Explanation:

Pathos is an appeal to emotion. Showing images of affected families and their struggles (as in option d) is designed to evoke an emotional response from potential donors. Options a (showing team qualifications) is more of an ethos (credibility) appeal, option b (outlining goals) is a general organizational aspect not specifically pathos, and option c (statistical data) is more of a logos (logic) appeal.

Answer:

d. By displaying images of affected families