Question

read the following excerpt from a speech and answer the question that follows.
what kind of person do you want to be? do you want to be considered kind? caring? compassionate? strong of character? or do you want to be considered difficult? mean? rude? when people walk away from meeting you, what do you want them to think about you? if you want to be considered a kind, caring, compassionate, strong person, then call our toll - free number to order your complete set of character - building tapes.
explain the component(s) of rhetoric that is being used in the above excerpt. use details from the excerpt to support your answer.

Explanation:

The excerpt uses ethos (appeal to character) and pathos (appeal to emotion). It presents positive traits (kind, caring, etc.) to evoke a desire in the audience to be seen that way (emotional appeal - pathos). By associating these traits with the product (character - building tapes), it builds credibility (ethos) as a solution for character - building.

Answer:

The speech excerpt uses ethos (by presenting a positive character ideal) and pathos (evoking the audience's desire to be seen in a positive light).