Question

question 37 (1 point)
____ means establishing only one retail outlet in a given area.

intensive distribution
wholesale distribution
exclusive distribution
direct distribution

question 38 (1 point)
which of the following is a disadvantage of online retailing?

it is more expensive than on - ground retail.
online - only brands do not offer effective customer service.
consumers cannot exchange products once they are bought.
product delivery does not happen immediately.

Explanation:

Question 37

To solve this, we analyze each option:

• Intensive distribution: Involves many outlets. Eliminate.
• Wholesale distribution: Focuses on selling to retailers in bulk, not about number of retail outlets. Eliminate.
• Exclusive distribution: Defined as having only one retail outlet in a given area. Matches the description.
• Direct distribution: Involves selling directly to consumers, not about limiting retail outlets. Eliminate.

Analyze each option:

• "It is more expensive than on - ground retail": Online retail is often cheaper due to lower overheads. Eliminate.
• "Online - only brands do not offer effective customer service": Many online - only brands do offer good customer service. Eliminate.
• "Consumers cannot exchange products once they are bought": Most online retailers have exchange policies. Eliminate.
• "Product delivery does not happen immediately": In online retail, products are shipped, so delivery takes time (unlike in - store where you take it immediately). This is a disadvantage.

Answer:

C. Exclusive distribution

Question 38