Question

question 16 of 30
qiao was recently promoted at work, and now her salary is twice what she previously earned. instead of telling her friends how much she earns, she shows her new social standing by joining an elite country club and buying an expensive car. her purchases are examples of:
a. ascribed social standing.
b. conspicuous consumption.
c. gender differentiation.
d. biological characteristics.

Explanation:

Conspicuous consumption refers to the purchase of goods or services to publicly display one's wealth or social status. Qiao's actions of joining an elite country club and buying an expensive car to show her new social standing fit this concept. Ascribed social standing is based on birth, not achieved like Qiao's case. Gender differentiation is about differences between genders. Biological characteristics relate to physical traits. So, Qiao's purchases are an example of conspicuous consumption.

Answer:

B. conspicuous consumption.